Nottingham Forest is facing a massive loss of revenue due to the lack of a front-of-shirt sponsor, according to finance guru Stefan Borson. The club, along with Chelsea and Sunderland, is set to miss out on huge financial windfalls during the 2026-27 campaign. Borson revealed that a front-of-shirt sponsor could be worth up to £50million for a club like Chelsea. ## What happened? Nottingham Forest, Chelsea, and Sunderland are all set to miss out on huge financial windfalls during the 2026-27 campaign. ## Why it matters for Nottingham Forest The lack of a front-of-shirt sponsor is a significant blow to Nottingham Forest's finances, with the club potentially missing out on £7m to £10m. ## What comes next? The Premier League trio is entering the new season without a sponsor, with fans generally more receptive to kits without sponsors on the front. ## Why are clubs struggling to secure front-of-shirt sponsors? The Premier League's new ban on gambling sponsors for front-of-shirts has forced clubs to seek other avenues for financial gain. ## Recent form Nottingham Forest has struggled in recent form, with a recent draw against Bournemouth and a loss against Burnley. The club is currently 41 points behind leaders Arsenal in the title race. With just 13 days until the 2026-27 Premier League campaign kicks off, it would appear that this trio of clubs are entering into the season without a sponsor. While fans are generally more receptive to kits without sponsors on the front, the clubs could end up missing out on quite a lot of money. Nottingham Forest's recent form has been DLDWW, with the club scoring 48 goals and conceding 51 goals this season. The club's next fixture is against Coventry at home on 2026-09-19. ## League standing Nottingham Forest is currently 16th in the Premier League, with 44 points from 38 games. The club's recent form has been DLDWW, with the club scoring 48 goals and conceding 51 goals this season. ## Goals this season Nottingham Forest has scored 48 goals and conceded 51 goals this season, with a goal difference of -3.